https://studiofnt.com studio fnt Sat, 11 Jul 2026 05:54:55 +0000 https://studiofnt.com en https://studiofnt.com/Main Wed, 05 Dec 2018 10:47:57 +0000 studio fnt https://studiofnt.com/Main ︎ https://studiofnt.com/CS-Flower-Garden Sat, 11 Feb 2023 02:44:35 +0000 studio fnt https://studiofnt.com/CS-Flower-Garden Case Studies: Flower Garden Flower Garden started with the question, “What kind of watch face do people want to face?” Although various functions have been added to smartwatches, the basic function of the watch is still being able to tell ‘time.’ We wanted the face of the watch to also express the current season, a brief moment when the world meets the ‘present,’ as well as ‘time.’ Plants naturally came to mind as a device that captures the flow and cycle of the different seasons. As a result, Flower Garden was born, a small garden on the wrist. ︎&nbsp;See More<img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8b072f8d7f3664f2671fea018e88fc25d04ffc4c32b57f6879079b9e311d497a/web_IMG_6060.jpg" data-mid="168469458" border="0" src="https://freight.cargo.site/w/1000/i/8b072f8d7f3664f2671fea018e88fc25d04ffc4c32b57f6879079b9e311d497a/web_IMG_6060.jpg" /> https://studiofnt.com/CS-WISDOM-HOUSE Thu, 09 Feb 2023 06:43:59 +0000 studio fnt https://studiofnt.com/CS-WISDOM-HOUSE Case Studies: WISDOM HOUSE WISDOM HOUSE is a Korean publishing company that has been producing high-quality books. Recently, it has expanded its business to webcomics and web novels. Based on all of these contents, we started to create more enjoyable values within the company by connecting their content with other various media such as dramas, movies, broadcasting, and animation. Along with their expansion into these new fields, it was necessary for them to re-establish the brand identity, which studio fnt was in charge of. ︎&nbsp;See More<img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/654ede77b1c64099528c398b33278f8246b36d9d713935b3ab881fd2c81df850/web_DSC09774.jpg" data-mid="168015429" border="0" src="https://freight.cargo.site/w/1000/i/654ede77b1c64099528c398b33278f8246b36d9d713935b3ab881fd2c81df850/web_DSC09774.jpg" /> https://studiofnt.com/CS-Petit-Planet Fri, 19 Mar 2021 05:36:59 +0000 studio fnt https://studiofnt.com/CS-Petit-Planet Case Studies: Petit Planet Petit Planet is a concept and identity of the kids’ division of The Hyundai. studio fnt developed its brand identity that encompasses both lingual and visual aspects; from the brands’ name to the individual graphics.Petit Planet refers to each kid, like a mini-universe, small but with infinite possibilities. The name also aims to convey a sense of experiential space that children and families can visit to enjoy as though an adventure. ︎&nbsp;See More <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/48ab67091eec95785c52ee233367ab8bf5fc406b0579caed2b90015017c3ee83/web_DSCF2172.jpg" data-mid="167815975" border="0" src="https://freight.cargo.site/w/1000/i/48ab67091eec95785c52ee233367ab8bf5fc406b0579caed2b90015017c3ee83/web_DSCF2172.jpg" /> https://studiofnt.com/CS-Record284-Culture-on-a-Turntable Fri, 26 Feb 2021 09:24:06 +0000 studio fnt https://studiofnt.com/CS-Record284-Culture-on-a-Turntable Case Studies: Record284 — Culture on a Turntable Vinyl records have surpassed their limit of being the oldest music storage medium, and even when the era of CDs and mp3s faded away, it has become a contemporary cultural trend. Culture Station Seoul 284’s special exhibition Record 284 — Culture on a Turntable focuses on the new values and possibilities of vinyl records and how they inspire creators and bring new experiences to their daily lives.This exhibition deals with the music culture created by professionals who have been actively involved in the process of making, producing, and distributing vinyl records, and also the works of artists and designers who were inspired by vinyl records. One can enjoy these works on an online platform, in the Seoul Station Plaza in front of Culture Station Seoul 284, as well as in 10 external cooperative spaces across Seoul.&nbsp; ︎&nbsp;See More <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/462341277210dae85971542cbb4b483357c68ab6de6161544d99a2e4cc30de33/web_DSCF5443.jpg" data-mid="167815859" border="0" src="https://freight.cargo.site/w/1000/i/462341277210dae85971542cbb4b483357c68ab6de6161544d99a2e4cc30de33/web_DSCF5443.jpg" /> https://studiofnt.com/CS-KARA Tue, 02 Mar 2021 07:54:53 +0000 studio fnt https://studiofnt.com/CS-KARA Case Studies: KARA KARA (Korea Animal Rights Advocates) is Korea’s leading animal rights movement organization. Since 2002, KARA has been contributing to the improvement of animal rights in Korea by amending the laws on animal protection and making efforts to produce the right policies. In June 2018, the group name (in Korean) changed from ANIMAL RIGHTS CITIZENS ORGANIZATION to ANIMAL RIGHTS BEHAVIOR in order to solidify its resolution for more active and diligent acts, internally and externally. Studio fnt took charge of the identity design that fits this new mission and stronger attitude. ︎&nbsp;See More <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c55060fa558db2c676f71cbd70ac65361fe5597cf37a006e78df5f28d4fdfa66/web_TEXOO_00003.jpg" data-mid="167815796" border="0" src="https://freight.cargo.site/w/1000/i/c55060fa558db2c676f71cbd70ac65361fe5597cf37a006e78df5f28d4fdfa66/web_TEXOO_00003.jpg" /> https://studiofnt.com/CS-The-Hyundai Tue, 08 Jan 2019 03:26:54 +0000 studio fnt https://studiofnt.com/CS-The-Hyundai Case Studies: The Hyundai This project is for Hyundai department store, one of the most widely known and established department stores in Korea. We took charge of the entire brand identity on the basis of already developed logo and color palette designed by Base Design NY. In order to represent the core concept of this branding project, duality, we designed a graphic motif of Dual H. Korean logotype was also developed, including basic operation of refined / segmented color system. Application of this graphic covers all the possible contacts customers are faced with at the department store; from signage, shopping bags, guideline for DM or other printed editorial design, guideline for gift packaging, drinks packaging, ribbon design, price and origin tags, to parking tickets. ︎ See More <img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/7136f0f7eb720cf237a1e47b6e82016786f8443e9fba5c80ac1b1a83a2e5b382/reSDIM1704_web.jpg" data-mid="167815562" border="0" src="https://freight.cargo.site/w/1000/i/7136f0f7eb720cf237a1e47b6e82016786f8443e9fba5c80ac1b1a83a2e5b382/reSDIM1704_web.jpg" /> https://studiofnt.com/63-Building Sat, 11 Jul 2026 05:54:55 +0000 studio fnt https://studiofnt.com/63-Building 63 Building Completed in 1985, 63 Building set the record as the tallest building in Asia and held the title of Korea’s tallest for nearly two decades, becoming synonymous with the idea of the skyscraper for an entire generation. In June 2026 it reopened as a mixed-use cultural destination bringing together art, dining, and lifestyle, with studio fnt leading the rebrand. The design begins with the building’s most recognizable feature: its gold-glass façade. From the dense grid of golden windows we drew the principle of a repeating unit, then gave it a consistent curvature to arrive at a rounded-square module. This single element, derived from the architecture itself, scales into a grid system that drives the entire brand identity. It extends horizontally and vertically without limit, providing the structural framework for signage and other applications. The same geometric logic governs a set of custom numerals and a pictogram family. Where four modules meet inside the symbol, a four-leaf clover emerges — the point at which a functional form becomes an emblematic one. The colour system builds on the gold that has long defined 63 Building, then adds hues drawn from what visitors now encounter on site: the artistic sensibility of Centre Pompidou Hanwha, the greenery along the 63 Oudolf Garden, sunset light reflected on the Han River, and the vitality of twenty-five curated retail brands. Each layer of experience supplied a concrete reason to extend the palette. 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data-src="https://freight.cargo.site/t/original/i/78a715b2823ae63c38898bc72de09dffe1e8b65b835eb53322e7af9981aa5630/web_DSC07820.jpg" data-mid="250325732" border="0" src="https://freight.cargo.site/w/1000/i/78a715b2823ae63c38898bc72de09dffe1e8b65b835eb53322e7af9981aa5630/web_DSC07820.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1a396102162afd2d0eb03d68c4711609be1b43db0ee722b4a8afcb35e17685b7/web_DSC07871.jpg" data-mid="250325733" border="0" src="https://freight.cargo.site/w/1000/i/1a396102162afd2d0eb03d68c4711609be1b43db0ee722b4a8afcb35e17685b7/web_DSC07871.jpg" /> Photo: Eunji Kim and Jaemin Lee, courtesy of studio fnt - Creative direction: Heesun Kim - Art direction: Jaemin Lee - Planning: Heesun Kim, Woogyung Geel, Minhee Kim, and&nbsp;Yena Kim - Design lead: Hyungwon Cho - Design: Seoyoung Jang, Younghyun Song, and Jaemin Lee - Pictogram design: Hyekyung Shin (Taptaptap) and Seoyoung Jang - Motion design: Soojin Chae -&nbsp;63 Sky Picnic merchandise design: XORBIS - Client: Hanwha Life Insurance - Year: June 2026 https://studiofnt.com/Samsung-Galaxy-Watch-Face-Heritage-Classic Wed, 03 Dec 2025 09:23:54 +0000 studio fnt https://studiofnt.com/Samsung-Galaxy-Watch-Face-Heritage-Classic Heritage Classic Galaxy Watch Face The Heritage Classic watch face for the Galaxy Watch 8 series was designed to recreate the depth and tactility of traditional luxury timepieces in a digital environment. Reinterpreting a classic watch in a contemporary way, the dial is finished with an all-over Guilloché pattern that brings the characteristic sheen, depth, and light-diffusing texture of high-end watchmaking onto the screen.&nbsp; A Day &amp; Night complication that visualizes the movement of the sun and moon over 24 hours adds both classic watch aesthetics and precise functionality. It goes beyond simply displaying the time to convey the rhythm and atmosphere of the day, reinforcing the connection between analog sensibility and the smart display. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4b1a5cca6354c93beda1ab751fd71b9d4d7eb8952880d328abc3ccb942063b40/web_DSC00026_alter.jpg" data-mid="241444983" border="0" src="https://freight.cargo.site/w/1000/i/4b1a5cca6354c93beda1ab751fd71b9d4d7eb8952880d328abc3ccb942063b40/web_DSC00026_alter.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8448ce91309ba045dfecdb531907ef42c4c92b124cf1b7253a29f9995c4c6d2d/galaxy-watch-face-2025_portfolio-03.jpg" data-mid="241392459" border="0" src="https://freight.cargo.site/w/1000/i/8448ce91309ba045dfecdb531907ef42c4c92b124cf1b7253a29f9995c4c6d2d/galaxy-watch-face-2025_portfolio-03.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c1213f87dd98e92a01b78cd48e996a7130f9738d654cf59e5268da0bef24dc5d/galaxy-watch-face-2025_portfolio-04.jpg" data-mid="241392461" border="0" src="https://freight.cargo.site/w/1000/i/c1213f87dd98e92a01b78cd48e996a7130f9738d654cf59e5268da0bef24dc5d/galaxy-watch-face-2025_portfolio-04.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0c36d218f6721c6a9747580f3d18a647ca71c70184f72a36850d2769f6a8e17f/galaxy-watch-face-2025.gif" data-mid="241392463" border="0" src="https://freight.cargo.site/w/1000/i/0c36d218f6721c6a9747580f3d18a647ca71c70184f72a36850d2769f6a8e17f/galaxy-watch-face-2025.gif" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6568e1ab763c13aee73b546cb1eab87fbbb3dd22a62a7173e054da6e9396b8b3/galaxy-watch-face-2025_portfolio-07.jpg" data-mid="241392562" border="0" src="https://freight.cargo.site/w/1000/i/6568e1ab763c13aee73b546cb1eab87fbbb3dd22a62a7173e054da6e9396b8b3/galaxy-watch-face-2025_portfolio-07.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e83c8181196170a4b58fd2925db079c3a6639d2af9b6c58ddbde8acec7376b3a/insta_DSC09828.jpg" data-mid="241444340" border="0" src="https://freight.cargo.site/w/1000/i/e83c8181196170a4b58fd2925db079c3a6639d2af9b6c58ddbde8acec7376b3a/insta_DSC09828.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6449a79797e9e7b7fc8520ff28a008f020f7bfac1fafe01d0a85c427f614b185/insta_DSC09943.jpg" data-mid="241444341" border="0" src="https://freight.cargo.site/w/1000/i/6449a79797e9e7b7fc8520ff28a008f020f7bfac1fafe01d0a85c427f614b185/insta_DSC09943.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bfb5fa93728bad7bc1644cb7894ce5a34c892c57721576754b332c55f1205bad/web_DSC00136.jpg" data-mid="241444342" border="0" src="https://freight.cargo.site/w/1000/i/bfb5fa93728bad7bc1644cb7894ce5a34c892c57721576754b332c55f1205bad/web_DSC00136.jpg" /> Photo: Eunji Kim, courtesy of studio fnt - Art direction: Jaemin Lee - Design: Hyerin Ji - Interaction design: Samsung Electronics - Client: Samsung Electronics - Year: July 2025 https://studiofnt.com/Juno-Hair Thu, 11 Dec 2025 09:34:44 +0000 studio fnt https://studiofnt.com/Juno-Hair Juno Hair Juno Hair, Korea’s largest hair salon brand, is entering a phase of active global expansion and needed to redefine its brand awareness and positioning. Studio fnt redesigned the visual system from the ground up—from the logo and typography to the colour palette and graphic motifs—building an integrated identity that works consistently across a wide range of touchpoints. The new design language begins with the core of the service experience: the rich, layered texture of hair and the directional flow shaped by the stylist’s hands. At the same time, it brings together Juno Hair’s commitment to “endless innovation” through education at Juno Academy, the strengthening of professional expertise, and ongoing collaborations with partners in and outside Korea. A gently flowing curve that also suggests a concentrated inner energy becomes the key graphic motif, structured so it can be extended and varied across different media and formats. The wordmark was designed to move away from the familiar beauty-industry formula of looking simply “pretty” and “luxurious.” It is built on a declarative, robust sans serif, while details such as the mirrored relationship between J and r and the curved junction of u and n introduce a sense of flexibility and refinement. Together, these elements create a durable framework that can sustain the brand’s character and momentum over time. <img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/e86d15ad4e44ecc2c6284ca6507944a6c4c0c80117021fe4a39e09e46f3b0eb0/RGB_0-3_logo.jpg" data-mid="241683758" border="0" src="https://freight.cargo.site/w/1000/i/e86d15ad4e44ecc2c6284ca6507944a6c4c0c80117021fe4a39e09e46f3b0eb0/RGB_0-3_logo.jpg" /> <img width="3000" height="1686" width_o="3000" height_o="1686" data-src="https://freight.cargo.site/t/original/i/f4ce3d4e2b9a7cff04e3f74e9b04036253b20b15c819dbf413c5aa8b16651901/RGB_0-2_symbol.jpg" data-mid="241683761" border="0" src="https://freight.cargo.site/w/1000/i/f4ce3d4e2b9a7cff04e3f74e9b04036253b20b15c819dbf413c5aa8b16651901/RGB_0-2_symbol.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" 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