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Selected Projects
About
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Case Studies:
The Hyundai
This project is for Hyundai department store, one of the most widely known and established department stores in Korea. We took charge of the entire brand identity on the basis of already developed logo and color palette designed by Base Design NY. In order to represent the core concept of this branding project, duality, we designed a graphic motif of Dual H.
Korean logotype was also developed, including basic operation of refined / segmented color system. Application of this graphic covers all the possible contacts customers are faced with at the department store; from signage, shopping bags, guideline for DM or other printed editorial design, guideline for gift packaging, drinks packaging, ribbon design, price and origin tags, to parking tickets.
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