JTBC, JTBC2, JTBC3
and JTBC Golf

JTBC is a broadcasting station founded in 2011, and currently one of the most popular broadcasting networks in Korea. We were commissioned to design their brand identity in 2012, with their existing logo (design: Total Impact) created in 2011. Based on the formal anatomy of the logo, we designated each of the various areas of broadcasting: drama, news, current affairs, and entertainment, with certain shapes and colors. In 2012, designs for Korean broadcasting stations were mainly in 3D forms and had separate animation effects. Our approach, however, was based on the systematic composition of the flat 2D design. This attracted many people's attention which led this project to win design awards.

After completing all the basic brand identity design for online/offline usage in 2012, we were asked to upgrade their broadcasting package in 2013. We named the work we did in 2012 a SET-UP and the work in 2013 as TUNE-UP. On top of the existing broadcasting categories: Drama, News, Culture & Education, and Entertainment, ‘Sports’ was added. We built a grid, and applied the existing shape modules to it, in order to make design expansion and deployment easier and more logical for the future. In addition, we broke down the categories’ color palette in more detail, to reflect the atmosphere of each of their content further.

Our broadcasting package work was designed to easily and logically display categories, forms, and information hierarchy in a single screen. It is evident that over the years, our design has become a branding standard amongst many other broadcasting stations.

After this work, we designed the other channels in the JTBC family as well, including JTBC2 (artistic-oriented channel), JTBC3 (sports channel bought Fox Sports), and JTBC Golf.