Kakaopay Insurance Calendar Kit

Kakao Pay Insurance is a user-centered insurance service emphasizing autonomy and an innovative, easy sign-up process compared to traditional insurance products. Studio fnt was responsible for developing the brand’s visual essence and identity for Kakao Pay Insurance, as well as designing and producing the onboarding kit and calendar kit for the new brand.
The calendar kit is a tool for employees across the company to reaffirm the Group’s core values and share a relaxed and positive mood at the start of the year. It includes stickers with brand messages, a calendar set, and a “SURE” air freshener to help calm the mind and body.
In addition to emphasizing our core values, we have prioritized the sustainability of our products, supporting the planet’s well-being. We used FSC® certified chlorine-free bleached pulp, fully biodegradable and recyclable paper. We minimized the print area to reduce the amount of ink used. The pouches are also made from 100% recyclable materials to ensure responsible production.

Photo: Sujeong Park, courtesy of studio fnt

- Creative direction: Heesun Kim
- Art direction: Woogyung Geel
- Design: Younghyun Song, Youjeong Lee
- Client: Kakaopay Insurance
- Year: January 2023

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