Megabox
Identity design for the Megabox, one of the biggest movie theater chains in Korea. It included a symbol, logotype and applications from signage, tickets to beverage.
A flexible identity system was created to communicate the movie theater as an open space for entertainment and communication.
![](https://freight.cargo.site/t/original/i/7b83d805ee7bb7fd7978ea2355c330574e65aecc664a801d9c1d9cbc65458f01/magabox_popcornbeverage_RGB.jpg)
![](https://freight.cargo.site/t/original/i/eea97351edb06043044e3e3a124fd459f87a489b030956b25e4b22711e65e64f/magabox_invitation_RGB.jpg)
![](https://freight.cargo.site/t/original/i/05b020db5e0a97b36c0804a55374075b3f6fad71c7492a16cc69bed0e23db8b3/mb_logo_o.gif)
![](https://freight.cargo.site/t/original/i/13038b1b6537c21756131b1b142e0bba76615ff2bdd3f0ad15b8d9b3bf03d1d4/system_2_o.jpg)
![](https://freight.cargo.site/t/original/i/13d6de5df777ae5f550742a92dce8a2aea1cf4b80410f57a15a2cbb2ecf3817a/coupon_o.jpg)
![](https://freight.cargo.site/t/original/i/6d62b57da8a491f94328147b28d1d1cefe1475e88acdf79b787f2bdd1744c0c5/card_o.jpg)
![](https://freight.cargo.site/t/original/i/342c028b92eecc4315a5a16819ffe60f128206b8357adf0ee8ae11b12ffc7fdc/ticket_o.jpg)
![](https://freight.cargo.site/t/original/i/ca0d6fe6818574086ecc7ed56462abe551fa42a4be85268b87cc968b51a558b4/stationery_o.jpg)
![](https://freight.cargo.site/t/original/i/47beb55eff57e7afed2ad13ab6ee538839f15a043f4bcc4c025e2213fd6b59ec/sign_2_o.jpg)
![](https://freight.cargo.site/t/original/i/7c37ef505db7f740c14e6fc3621bd31cb3c74fb126dd44ebcc98ae1f5aa7064d/sign_1_o.jpg)
![](https://freight.cargo.site/t/original/i/280534441995e84a0ac58cab317f2c39d6e286ffb4f19f7c344f13f26dc105d3/magabox_diary1_RGB.jpg)
![](https://freight.cargo.site/t/original/i/5646cd9a44c3f286be8fbfcc68ce18ea840739e288b9f432e1b0eae082c3eec6/magabox_diary2_RGB.jpg)
![](https://freight.cargo.site/t/original/i/909449ab821b4ba639789b659f22711f522c2f22d925754e3cbafa2c9e3a3830/magabox_diary3_RGB.jpg)
- Design: Jaemin Lee, Heesun Kim, Woogyung Geel, and Hoseung Lee
- Client: Megabox
- Year: October 2011
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