Identity design for the Megabox, one of the biggest movie theater chains in Korea. It included a symbol, logotype and applications from signage, tickets to beverage.
A flexible identity system was created to communicate the movie theater as an open space for entertainment and communication.
- Design: Jaemin Lee, Heesun Kim, Woogyung Geel, and Hoseung Lee
- Client: Megabox
- Year: October 2011