Park Seo-Bo Foundation

The Park Seo-Bo Foundation was established to honor and expand on the artist’s spirit and vision. Tasked with creating its new identity, Studio fnt drew from Park’s distinctive philosophy and visual language. The design is inspired by his iconic Écriture series, capturing the meditative act of drawing infinite lines to reveal a unique rhythm and direction. This performative approach is translated into a contemporary visual language for the foundation’s logo and graphic system.

The color palette reflects Park’s later explorations of nature’s hues, which he transformed into a healing experience on the canvas. This flexible identity system adapts across all media and locations, laying the groundwork for the future Park Seo-Bo Museums in Seoul and Jeju.