Public Design

KCDF, Korea Craft & Design Foundation, is a public institution under the Ministry of Culture, Sports and Tourism of Korea, in charge of promoting public design designated by the government. Public Design, which plays one of the most important pillars of KCDF’s business, aims to achieve a vision of safe, convenient, and dignified life and design that you can feel in your life. 
The Public Design brand was developed in 2021 as an integrated visual system that anyone can easily understand and communicate with these visions and goals. The Hangeul logo is designed so that the two O bases are connected in the form of an infinity symbol to express the interconnectedness to create an open community that can be enjoyed together.
In addition, the vision of the five public design promotion strategies: adding life safety, for everyone, adding life convenience, improving the quality of life, and strong foundation is visualized with a pictogram of the same formative principle.

The Public Design brand was first applied to the public design comprehensive information system, an integrated information sharing channel for public design in 2021. Subsequently, a design system was sequentially developed and applied for the sub-programs of public design, the Public Design Forum, and the Youth Designer Internship Program.
In addition to the logos of each program, the Public Design Forum, created with the motif of speech balloons that are being created, and the Youth Designer Internship Program, created with the motif of youth’s self-expression and growth, are the color system of the top brand Public Design.
Share and expand tone and manners with Applications such as posters, online banners, program books, and souvenirs were developed and utilized as major assets for public design program operation.

Public Design Forum

Public Design: Youth Designer Internship Program

KCDF is a government-designated public design promotion agency that puts the common interest first. In addition, we are working hard to make public design a culture that can be felt in everyday life by establishing solidarity and cooperation with the local community.
The Public Design brand is contributing to the spread of a public design culture that the public can feel and create together, and will be used as a major device in public design campaigns for various public design activities as well as the Public Design Festival scheduled to be held in 2022.

- Creative direction: Heesun Kim
- Art direction: Jaemin Lee
- Graphic design: Hyungwon Cho, Youjeong Lee, Solla Koh, Ajeong Kim
︎Public Design Forum: Solla Koh
︎Youth Designer Internship Program: Ajeong Kim
- Motion design: Ajeong Kim
Client: KCDF
- Year: March 2021 – February 2022

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