Samyang Group 100th Anniversary Identity


To commemorate the 100th anniversary of Samyang Group, Studio fnt developed a dedicated identity and designed a range of applications and commemorative items. The Samyang Group 100th Anniversary Identity seeks to honor the company’s rich legacy while embracing the challenges of the next generation and a forward-looking vision.
The “circle,” inherited from the existing CI elements, and the “ellipse,” derived from it, intersect from different directions to form a “vessel” that holds the history of the past century and a “window” that opens to the future. The flexible and dynamic forms resonate with the times, visually expressing Samyang Group’s spirit and vision, which have enriched lives for over a century.


Photo: Sujeong Park and Jaemin Lee, courtesy of studio fnt


- Creative direction: Heesun Kim
- Art direction: Woogyung Geel
- Design: Hyungwon Cho, Younghyun Song, and Dasom Jeong
- Motion design: Ajeong Kim and Sojeong Park  
- Client: Samyang Group
- Year: December 2023

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