The 3rd Public Diplomacy Week

Public Diplomacy refers to diplomacy by the public for the public, unlike the traditional diplomacy centered on existing government-government negotiations. Public Diplomacy Week is an event organized by the Korea Foundation and the Ministry of Foreign Affairs of the Republic of Korea, where you can explore the achievements and prospects of public diplomacy with the experts at its forefront, and hear their stories of various public diplomacy activities. There are also opportunities available for those seeking career paths in related fields.
The identity/graphic design work for the 2020 Public Diplomacy Week, which marks its third anniversary, was designed by studio fnt.
Considering that Korea’s public diplomacy is ultimately an activity that increases national profit by utilizing Korea's various attractive assets and creating a friendly image, we tried to use elements that symbolize Korea in a contemporary manner. The title and posters of the event were designed inspired by the colors of Taegeukgi(Flag of South Korea) and its trigrams of Geon-Gon-Gam-Ri, as they are the most representative symbols of Korea.

- Art direction and graphic design: Jaemin Lee
- Motion design: delpic design studio
- Client: Korea Foundation
- Year: October 2020

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