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Selected Projects
About
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Case Studies:
JTBC, JTBC2, JTBC3 and JTBC Golf
JTBC is a broadcasting station founded in 2011, and currently one of the most popular broadcasting networks in Korea. We were commissioned to design their brand identity in 2012, with their existing logo (design: total impact) created in 2011. Based on the formal anatomy of the logo, we designated each of the various areas of broadcasting: drama, news, current affairs, and entertainment, with certain shapes and colors. In 2012, designs for Korean broadcasting stations were mainly in 3D forms and had separate animation effects. Our approach, however, was based on the systematic composition of the flat 2D design. This attracted many people's attention which led this project to win design awards.
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