Record284
Culture on a Turntable

Studio fnt designed this exhibition’s graphic identity. Based on the identity of Culture Station Seoul 284, which was also developed by studio fnt previously, the identity project encompasses the exhibition logo, posters, promotional materials such as banners, ephemera such as leaflets, and POPs to be installed in each cooperative space. It was an extensive project, as it also included planning, designing, and overseeing the production of the exhibition’s souvenir goods.

Record284 — Culture on a Turntable is an unprecedented new way of the exhibition during the pandemic era. The theme of the exhibition is not just the vinyl record itself, but the culture and works that derived therefrom. The high-saturation shape and color conceived from the material of the vinyl disk were used as a powerful visual device to illustrate the nature of this exhibition being scattered in various places. In order to express the concept of this exhibition as one that deals with “diverse aspects of the vinyl records”, a vinyl record viewed from different perspectives was used as the main graphic motif.

These elements were applied to promotional media and exhibition souvenir goods in various proportions, and a variation of it with a witty expression was also created through collaboration with lifestyle brand TUKATA®.

Seoul Station Plaza, cooperative spaces across Seoul, online platforms, and live streaming of DJs, ... We hope that our efforts to capture the uniqueness and consistency of each of these various methods of the exhibition will delight the eyes and ears of the visitors.