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Case Studies:
HDC and IPARK
Hyundai Development Company (HDC) is Korea's largest construction company, and IPARK is the name of a well-known resident apartment brand that they build. In keeping with the existing logos, we were asked to create their corporate identity and brand identity, as they had virtually no other design elements in their brand, other than a single logo.
We felt that the slab serif-based logo reflected the personality of the company well. The bold letterforms were reminiscent of Doric columns, and they looked confident. We started with this form, and from there we imagined a three-dimensional space and environment. We used isometric perspective to create new shapes and (virtual) architectural forms. Through this, we conveyed an identity system that defines the character of a company and brand, without going overboard with the design.
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Case Studies:
BIFAN
Project for BIFAN (Bucheon International Fantastic Film Festival) mainly consists of two large parts. First is to renew its identity including a new symbol and logotype along with the general graphic design system, and second is to make posters, banners, souvenir items and catalogue to promote its 20th anniversary.We focused on revealing BIFAN’s uniqueness that differentiates it from all the other film festivals, by emphasizing images of rich and dynamic adventures. Following such concept, a newly designed symbol for BIFAN is named ‘Cell of Fantasy’.
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Case Studies:
The Hyundai
This project is for Hyundai department store, one of the most widely known and established department stores in Korea. We took charge of the entire brand identity on the basis of already developed logo and color palette designed by Base Design NY. In order to represent the core concept of this branding project, duality, we designed a graphic motif of Dual H.
Korean logotype was also developed, including basic operation of refined / segmented color system. Application of this graphic covers all the possible contacts customers are faced with at the department store; from signage, shopping bags, guideline for DM or other printed editorial design, guideline for gift packaging, drinks packaging, ribbon design, price and origin tags, to parking tickets.
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Case Studies:
JTBC, JTBC2, JTBC3 and JTBC Golf
JTBC is a broadcasting station founded in 2011, and currently one of the most popular broadcasting networks in Korea. We were commissioned to design their brand identity in 2012, with their existing logo (design: total impact) created in 2011. Based on the formal anatomy of the logo, we designated each of the various areas of broadcasting: drama, news, current affairs, and entertainment, with certain shapes and colors. In 2012, designs for Korean broadcasting stations were mainly in 3D forms and had separate animation effects. Our approach, however, was based on the systematic composition of the flat 2D design. This attracted many people's attention which led this project to win design awards.
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