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Case Studies:
Petit Planet
Petit Planet is a concept and identity of the kids’ division of The Hyundai. studio fnt developed its brand identity that encompasses both lingual and visual aspects; from the brands’ name to the individual graphics.Petit Planet refers to each kid, like a mini-universe, small but with infinite possibilities. The name also aims to convey a sense of experiential space that children and families can visit to enjoy as though an adventure.
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Case Studies:
Record284 — Culture on a Turntable
Vinyl records have surpassed their limit of being the oldest music storage medium, and even when the era of CDs and mp3s faded away, it has become a contemporary cultural trend. Culture Station Seoul 284’s special exhibition
Record 284 — Culture on a Turntable
focuses on the new values and possibilities of vinyl records and how they inspire creators and bring new experiences to their daily lives.
This exhibition deals with the music culture created by professionals who have been actively involved in the process of making, producing, and distributing vinyl records, and also the works of artists and designers who were inspired by vinyl records. One can enjoy these works on an online platform, in the Seoul Station Plaza in front of Culture Station Seoul 284, as well as in 10 external cooperative spaces across Seoul.
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Case Studies:
hellonature
hellonature is a premium foods store, that was the first in Korea to introduce ‘dawn delivery’ service. In order to improve brand awareness and presence in the fast-growing food delivery market, specifically in an early-morning delivery market, they reached out to studio fnt to renew their brand design.hellonature introduces carefully selected seasonal ingredients and trending restaurant’s popular menus. With strict internal standards, they pursue a healthy ways of operation for both producers and customers. HelloNature’s healthy brand intentions are communicated by introducing new food-related lifestyles such as LCHF(low-carb, high-fat) or veganism, as well as excluding disposable items and non-recyclable materials as much as possible.
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Case Studies:
VIPS
Premier
VIPS is Korea’s casual dining restaurant franchise, established in 1997. Since the 2000s, for over a decade, it maintained great popularity thanks to a booming trend in casual dining in Korea. However, as consumers’ tastes and consumption patterns changed, the demand for casual dining restaurants is not the same as before, and so the VIPS brand needed a time for change. We knew that it won’t be easy to renew the entire VIPS brand because of the extensive number of existing VIPS branches across the country. Also, there is still a stable and constant demand for casual dining restaurants today, for family outings and group gatherings.
The strategy then, that VIPS came up with, was to develop a high-end brand named VIPS Premier, and apply the new branding to some of the major cities in Korea with a flagship store concept. This project was carried out with the goal that the new brand would take the lead of the entire VIPS brand.
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